The article provides an overview of the challenges and complexities of growing hops in Canada, with a focus on the Prairies. It highlights the high cost of production, the need for specialized equipment, and the lack of processing knowledge, which have led to a decline in the number of hop producers in British Columbia. The article also mentions the competition from imported hops and the difficulties Canadian growers face in exporting their hops without verification. The B.C. Hop Growers Association is working towards aligning with Global GAP programs to comply with the Safe Food for Canadians Act. Despite these challenges, some hop farms in the Prairies are starting to become fully productive and are working on finding disease-resistant varieties that can thrive in Prairie conditions and provide consistent, strong aromas for brewers. The article also touches on the impact of COVID-19 on beer production and hop sales in southeastern Saskatchewan.