Puglia, Italy: A future of exotic fruit

Published Feb 10, 2022

Tridge summary

Puglia is witnessing a surge in the cultivation of exotic fruits and berries, with the area under exotic crop cultivation expanding by 45-50% between 2017 and 2020, covering 500 hectares. This trend, initiated by the Italian Horticultural Society's proposal to replace olive trees affected by Xylella with avocado trees, includes the planting of avocado, mango, banana, red Goji berries, and Aronia berries. Despite the challenges, Coldiretti Puglia views this as a sign of innovation and a way to meet consumer demand. A survey by Coldiretti-Ixè indicates that 61% of consumers would prefer to buy local bananas, mangoes, and avocados over imported ones, and 71% are willing to pay more for locally sourced exotic produce, attracted by its freshness and Italy's low rate of agri-food products with irregular chemical residues.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The exotic becomes at home in Puglia. This is thanks to the increasing number of agricultural entrepreneurs who replace traditional production with the cultivation of avocado, mango but also aronia and goji berries, bananas and limes. The regional association of Coldiretti has given the numbers of the new crops. And commented on the data released during the announcement of the third edition of the Tropical Fruit Congress, organized by myfruit.it, scheduled for Macfrut 2022: growing by 45-50% in 2017/20. In 2018, the Italian Horticultural Society had launched the proposal: avocado instead of olive trees affected by Xylella. It seems to have been followed. The climate is changing and exotic production is on the rise Agricultural entrepreneurs respond to the tropicalization of the climate in Puglia with the tropicalization of agricultural production. The confirmation comes from the census of land dedicated to the exotic: in a few years it has gone from a handful of productions to 500 ...

Source: Myfruit