The soft fruit cultivation area in Huelva, Spain, has seen a slight increase from the previous season, covering 11,802 hectares, a 0.53% rise. The strawberry sector has expanded by 2% to 6,295 hectares, while blueberries have also grown by 2% to 3,602 hectares, allowing for earlier harvests and competing with countries like Chile and Peru. However, the raspberry sector has seen a decline, reducing by 7.5% to 1,762 hectares due to competition from non-EU production. The sector faces challenges such as drought and rising costs, with growers shifting to other soft fruit varieties due to the financial strain caused by these factors.