The soft fruit market is experiencing challenges due to extreme weather conditions, with strawberry availability being limited and prices high due to heat impact. Sales of raspberries and blackberries have been moderate with low prices, but a shift is expected as the market is moving towards specialists. Blueberry production has decreased by 30-40% due to heat in Spain and frost in Northern Europe, leading to higher prices. The employment market is also facing a shortage of workers understanding the soft fruit industry.