The article highlights the revival of honey production for consumption in Ukraine, a global leader in honey production per capita. The practice was lost in the 18th-19th centuries and replaced by vodka, but is now being revived by local figures like Vasyl Solomka. The challenge lies in the lack of legal frameworks and issues with counterfeit honey drinks. Despite winning international competitions, real drinking honey faces competition from cheaper counterfeits in local markets. Producers are working to establish drinking honey as a brand and promote it domestically.