Vietnam's fruit industry, particularly durian exports, has seen substantial growth, but faces challenges such as quality control, climate change, and trade competition. For instance, China's domestic dragon fruit production has impacted Vietnam's export advantage. To address these issues, companies like Duc Hue Lam Dong Co., Ltd. are exploring high-tech solutions like freezing whole durians to maintain quality and expand exports. Despite high investment costs, this approach could help stabilize the market, reduce seasonal pressures, and increase competitiveness against countries like Thailand.