The Rio Grande do Norte State Government in Brazil has increased the Potiguar Milk Program (PLP) for suppliers of bovine and goat milk by 10%, marking the fourth adjustment by the Fátima Bezerra administration and totaling a 50% increase in three years. The new prices per liter are R$ 3.25 for bovine milk and R$ 3.90 for goat milk. The goal is to boost the milk production chain and contribute to the economic recovery of the state post-pandemic. The program aims to qualify and regularize the PLP in municipalities, improving the process of contracting and distributing milk, particularly to families in poverty and extreme poverty.