India: Rope in MS Dhoni as ambassador to promote Assam tea, suggests tea association NETA
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Published Mar 17, 2024
Tridge summary
North Eastern Tea Association (NETA) has urged the Assam government to engage popular cricketer MS Dhoni as the brand ambassador of ‘Assam Tea’ The association, in its 21st biennial general meeting held in Guwahati on March 13, also called for the generic promotion of Assam Tea in the domestic market. The association, in its 21st biennial general meeting held in Guwahati on March 13, also called for the generic promotion of Assam Tea in the domestic market with Dhoni being the ambassador.
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Original content
Guwahati (Assam) [India], March 16 (ANI): Aiming to raise India’s per capita consumption of tea and to tackle the prevailing supply glut, the North Eastern Tea Association (NETA) has urged the Assam government to engage popular cricketer MS Dhoni as the brand ambassador of ‘Assam Tea’. The association, in its 21st biennial general meeting held in Guwahati on March 13, also called for the generic promotion of Assam Tea in the domestic market with Dhoni being the ambassador. NETA is a body with 172 member tea companies spread over Assam, Nagaland and Arunachal Pradesh. Notably, tea growers in Assam are celebrating the plantation industry reaching a crucial milestone of 200 years. Tea estates around plantations, hitherto unexplored and unpicked, in the state’s upper reaches first came to be established way back in 1823. Renowned globally for its richly coloured and aromatic tea, Assam’s tea industry, which is the country’s largest, provides livelihoods to millions with many others ...
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