Global demand for berries is rising, with Mexico producing 1,150,219 tons in 2023, benefiting 500,000 people across 21 states. Key producers include Michoacán, Jalisco, Baja California, Guanajuato, and Sinaloa. In 2022, Mexico exported 462,491 tons of berries worth $3.937 billion, mainly to the U.S., Middle East, Southeast Asia, and the EU. The industry focuses on health, sustainability, and technological efficiency, supported by Sader's public services, emphasizing social inclusion, youth engagement, and good practices. Jalisco leads in raspberry and blueberry production, and Mexico aims to be the top North American supplier. Aneberries seeks to maintain quality, promote strawberries, and set global sustainability standards by 2030.