The South African Poultry Association (SAPA) is pursuing export accreditation in the European Union (EU) and Saudi Arabia to enhance the industry's competitiveness. The application process in Saudi Arabia is part of the country's strategy to diversify its chicken supply base, while the EU is a net importer of cooked chicken breast meat. Meanwhile, the poultry industry is grappling with the effects of loadshedding, which has led to a reduction in production and increased costs. Additionally, the industry is transitioning from a culling policy to a vaccination policy for avian influenza, a move towards a global vaccination approach. However, the industry faces challenges such as high feed costs and consumer demand issues, leading to an average loss of R2/kg per kilogram of chicken sold.