The article highlights the importance of consuming seasonal fruits and vegetables, particularly in Hungary, as summer produces a variety of produce despite challenges like drought and rainy weather. The Agrármarketing Centrum and the FruitVeB Hungarian Fruit and Vegetable Interprofessional Organization are promoting the consumption of fresh, domestic produce to support the industry and ensure food security amidst the war situation. Hungary, a major exporter of sour cherries, also faces low domestic consumption but emphasizes the health benefits of native fruits. Despite increased costs, markets and producers offer a range of fresh, quality produce.