A recent discovery of a mad cow case in Brazil has led to China banning Brazilian beef imports, impacting the global bovine meat market. This situation has caused a reduction in cattle prices in Paraguay due to concerns about Brazilian red protein in common markets. However, the president of the Paraguayan Association of Meat Producers and Exporters, Fernando Serrati, sees this as an opportunity for Paraguay to expand its meat exports to countries like Argentina and Uruguay, as well as deepen existing markets. He stresses the importance of collaboration between the government, producers, and industry to capitalize on this opportunity quickly and effectively.