Shining Agriculture: The coconut water phenomenon in Thailand

Published 2021년 3월 3일

Tridge summary

The article highlights the significant impact of social media on the price of young coconuts in Mae Klong, Thailand, where a video about the health benefits of coconut water led to a surge in demand and a notable increase in prices. This unexpected event has benefited farmers who were previously struggling due to the decline in tourism and the sluggish market caused by the pandemic. The article also cautions about the double-edged sword of social media, which can spread misinformation that can negatively affect agriculture and farmers' livelihoods. The incident serves as a reminder of the power of social media to influence consumer behavior and market dynamics.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

It is a phenomenon that clearly shows the influence of Social Media when the coconut water flows very strong. In the past, friends who planted coconut groves in Mae Klong had recently complained that the COVID had caused the young coconuts to fall significantly. There are only 3-4 baht per child only. A few days ago, I heard the news that the young coconut prices went up over 10 baht per child just overnight. In other words, the main customers of young coconut growers in Mae Klong, Ban Phaeo District, Damnoen Saduak are mostly tourists. Especially Chinese tourists Including tourists in the Middle East who believe that coconut water is the water God gave. It is a very favorite of tourists. In addition, young coconut fruit and ready-made coconuts have been exported to many foreign countries, including China, the Middle East, the United States and Europe, creating a considerable amount of value each year, resulting in growing in the area. Original source Especially the Mae Klong ...

Source: Naewna