A severe flood and unusual weather conditions, including heavy rainfall and significant temperature fluctuations, have struck Emilia-Romagna, leading to a drastic decrease in the production of fruit and vegetables in Italy. This disaster, coupled with the effects of late spring frosts, has caused a scarcity of early Italian cherries, apricots, peaches, nectarines, and later variety peaches, nectarines, and kakis. The floods have also impacted the expected availability of apples and pears for the new harvest. As a result, prices are surging, with an anticipated 15% increase compared to May 2022. Although the vegetable sector is experiencing less disruption, the flood's destruction of potato and onion fields threatens the summer harvest, potentially leading to a shortage and necessitating increased imports of these staples. Consumers are being urged to buy economically viable alternatives like Italian apples and to prepare for changes in the market as the situation unfolds.