The global poultry industry is experiencing rapid growth due to high demand and lower production costs, with the exception of China and Japan due to oversupply. Trade is expected to remain strong and demand for chicken to rise in the second half of 2024. However, volatility and risks such as animal diseases and geopolitical tensions can affect global trade flows. Avian influenza remains a challenge, with the European Union experiencing the lowest number of outbreaks since July 2019, while the United States has seen ongoing outbreaks. It is recommended that supply growth be disciplined to maintain balanced market conditions.