Vietnam: Son La as a brand for a series of specialty fruits

Fruits

Vietnam

Published Oct 14, 2021

Tridge summary

This is part of the agreement signed on October 13 between the People's Committee of Son La province and Mia Fruit in coordinating promotion, consumption and export of agricultural products. Accordingly, a joint working group will be established to support businesses and cooperatives to put agricultural products into consumption at supermarkets and export. In order to increase output and enhance the value of specialty fruits, the working group will jointly build brands for fruits of Son La province. After the brand "Plum Hau Ruby Son Lan" was launched in June 2021, specialty fruits have been and continue to build a high-class image such as: Fuji crispy persimmon, Queen Na dai, Strawberry cheap fan. Moc Chau. In the past plum season, the Hau Ruby plum had a domestic price of 230,000-300,000 VND per kg and the selling price in Singapore and Malaysia was approximately 400,000 VND per kg. Meanwhile, selected products of Crispy Fuji, Na dai Queen and Cheap Strawberry Moc Chau Fan have also been sold at high-end systems for about 180,000 VND, 280,000 VND and 780,000 VND respectively.

Original content

This is part of the agreement signed on October 13 between the People's Committee of Son La province and Mia Fruit in coordinating promotion, consumption and export of agricultural products. Accordingly, a joint working group will be established to support businesses and cooperatives to put agricultural products into consumption at supermarkets and export. In order to increase output and enhance the value of specialty fruits, the working group will jointly build brands for fruits of Son La province. After the brand "Plum Hau Ruby Son Lan" was launched in June 2021, specialty fruits have been and continue to build a high-class image such as: Fuji crispy persimmon, Queen Na dai, Strawberry cheap fan. Moc Chau. In the past plum season, the Hau Ruby plum had a domestic price of 230,000-300,000 VND per kg and the selling price in Singapore and Malaysia was approximately 400,000 VND per kg. Meanwhile, selected products of Fuji Crispy, Queen Na dai and Moc Chau Strawberries are also ...

Source: VNExpress