Master plan and consumer behavior In 2019 the South African Government developed a Master Plan to boost the production and supply chain of the poultry industry. The plan emerged as part of the South African Government's efforts to strengthen the localization of its economy and limit imports. It was partly influenced by complaints from local poultry industry players about imports from places such as Brazil, USA, and Europe. Since 2019 the industry has benefited from investments amounting to 78 million US Dollars. However, the COVID-19 pandemic and challenges related to the outbreak of Highly Pathogenic Avian Influenza (HPAI), increasing cost of transport, insufficient rail system, increasing cost of feed materials continue to limit the growth of the industry. On the other hand, increasing demand for poultry meat due to the increasing cost of other meat-based proteins, such as beef, has resulted in strengthening the industry in 2022, bringing it back to its pre-COVID-19 levels.
Master plan and consumer behavior In 2019 the South African Government developed a Master Plan to boost production and supply chain of the poultry industry. The plan emerged as part of the South African Government efforts to strengthen localization of its economy and limit imports. It was partly influenced by complaints from local poultry industry players about imports from places such as Brazil, USA and Europe. Since 2019 the industry has benefited from investments amounting to 78 million US Dollars. However, the COVID-19 pandemic and challenges related to outbreak of Highly Pathogenic Avian Influenza (HPAI), increasing cost of transport, insufficient rail system, increasing cost of feed materials continue to limit the growth of the industry. On the other hand increasing demand of poultry meat due to increasing cost of other meat based proteins, such as beef, has result in strengthening the industry in 2022, bringing it back to its pre-COVID-19 levels. This recovery will also be ...