Westfalia Fruit has started exporting South African avocados to China, marking a significant milestone for the company and the South African avocado industry. The first shipment, which passed customs inspection, will be distributed in retail supermarkets in southern and northern China. This expansion is part of Westfalia's strategy to access new export markets, including India. The growing middle class in China and the rising demand for healthy food make it a key market for South African avocados. The export begins after a phytosanitary agreement between South Africa and China in August 2023.