The South African government has unveiled a policy review with plans to boost alcohol excise tax in the 2025 Budget, potentially increasing rates by up to 80% in an effort to curb alcohol misuse. This proposal has sparked backlash from South Africa Wine, the national body representing the wine industry, which warns of severe threats to the sector's sustainability and socio-economic benefits, arguing that the move could lead to job losses and financial strain for producers. The organization also emphasizes that high excise rates could drive more people towards the illicit alcohol market, which already makes up over 22% of South Africa's alcohol consumption. They have called for a extension of the deadline for stakeholder comments and a reconsideration of the proposed increases, advocating for enhanced oversight and enforcement against illicit trade as a more effective approach to addressing public health and revenue goals.