South African grapes expand into the Asian market, with marketing activities launching in Vietnam for the first time

Published May 9, 2024

Tridge summary

The South African grape industry, in partnership with Joy Wing Mau Asia and WinMart, successfully promoted seedless black and green grapes in Hanoi and Ho Chi Minh City, Vietnam, leading to an 18-22% increase in sales in participating stores. A follow-up marketing campaign in 25 Bach Hoa Xanh stores further boosted sales, with consumer surveys indicating a strong preference for South African grapes due to their quality and affordability. As the fourth largest exporter of table grapes in the world, South Africa is aiming to increase its share in the Asian market, capitalizing on the opposite production seasons and the growing demand in Asia. The industry will continue its marketing efforts to introduce South African grapes to more Asian consumers.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

From March 25 to 31, the South African grape industry, in cooperation with Joy Wing Mau Asia and WinMart, held the South African Grape Promotion Week, promoting seedless black grapes and seedless green grapes in 15 WinMart supermarkets in Hanoi and Ho Chi Minh City. By inviting consumers to taste different varieties such as Sable, Sweet Joy, Sweet Globe and Autumn Crisp for free, introducing knowledge and characteristics of South African grapes, more consumers have a clear understanding of the quality, crispy and sweet taste, freshness and reasonable price of South African grapes, and the sales of participating stores have also increased by 18-22%. The marketing campaign jointly launched by the South African grape industry and Bach Hoa Xanh lasted from April 1 to April 14, covering 25 Bach Hoa Xanh stores reach 10,000 consumers per day. The main varieties of the event are Sweet Earth and Autumn Crisp. Through product display, tasting and promotion, the interaction between South ...

Source: Foodmate