South African pears have replaced all the pears coming to India from around the world

Published 2024년 8월 12일

Tridge summary

At the IFPA Southern Africa conference, Shubha Rawal, the head of sourcing at IG International in Navi Mumbai, highlighted the resilience of the Indian economy to price inflation and the shift towards fresh food post-Covid. She pointed out that consumers are spending more on fresh produce, with a notable increase in the consumption of avocados and berries. However, she suggested that the market could benefit from less complexity, as consumers in India do not yet distinguish between different apple varieties. Rawal used the analogy of a bamboo plant to emphasize the need for patience in building the South African fruit market in India. She also noted the growth of Quick Commerce in India, which allows for four-minute delivery of fresh produce, and the support of financial partners for these companies.

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Original content

Shubha Rawal, head of sourcing at Navi Mumbai-based IG International. Unlike her South African fellow panellists at the annual IFPA Southern Africa conference, Shubha Rawal, head of sourcing at Indian fruit importer IG International, observed a remarkable resilience to price inflation in the Indian economy. “When we look at consumer spend, we see that is growing. And post-Covid, healthy eating habits have changed and in India significantly people have moved from junk to fresh. Now, to my surprise, people even consume avocados and berries. What changed this all, was citrus because of the vitamin C-hype that was everywhere post-Covid.” Rawal offered a pointer based on extensive polling IG International conducts among consumers. “I would really like to request that people make things a little simpler. When I talk about apples today, coming from South Africa: like, we have apples from the US, from Turkey, from New Zealand. It’s always premium, extra fancy, fancy.” From South Africa, ...

Source: Agrifocusafrica