USA: Spanish Ham takes center stage in Miami

Published Sep 18, 2024

Tridge summary

The Spanish pork sector organizations, ASICI and INTERPORC, have partnered for the second year in a row to promote Spanish ham in the United States through the 'Slices of Happiness' campaign. The campaign was showcased at the Americas Food & Beverage fair in Miami, with a focus on the sensory tasting of Ham and a cutting workshop for distribution operators, restaurants, and catering companies. In 2023, Spain exported over 34 million euros worth of ham and shoulders to the U.S., accounting for 25% of its total ham production and 10% of its international ham trade value of 743 million euros. The campaign aims to highlight the nutritional value, unique flavor, and versatility of Spanish ham, targeting importers, distributors, and restaurants to choose Spanish ham over others. This initiative is supported by ICEX Spain Export and Investments and the Restaurants From Spain projects.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

ASICI and INTERPORC, the interprofessional organizations of the Spanish pork sector, have joined forces for the second consecutive year to promote knowledge of Spanish ham in Miami in the United States, through the “Slices of Happiness” campaign. In Spain, some 42.9 million hams and shoulders were produced in 2023, of which some 29.5 are from white pigs and just over 14 million are Iberian. Of the total production, approximately 25% are destined for foreign markets. The “Slices of Happiness” campaign, promoted by ASICI and INTERPORC, lands at the Americas Food & Beverage fair in Miami. The United States is the leading non-European importer of Spanish ham worldwide. Spain exported to this country worth more than 34 million euros in 2023, between hams and shoulders, both Iberian and from white-coated pigs. The total value of international trade in hams and shoulders amounted to 743 million euros in 2023. The United States is the world's leading non-European importer of ham. Spain ...

Source: EComercio Agrario