Spanish olive oil maintains its rate in the German market

Published Jun 5, 2024

Tridge summary

The promotional campaign for Spanish olive oil in Germany has come to an end, with results showing a successful increase in market share and imports. Despite global price increases, German demand for olive oil remains strong. Spain has significantly grown its share of Germany's olive oil imports, reaching 34.2% in 2023, up by nine points from the previous year. The value of these imports has doubled in the last three years, amounting to 132 million euros in 2023. This success is reflected in the 'Let's cook together! With European olive oil everything is better' promotional campaign, which aimed to further boost the product's popularity.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The promotional campaign for Spanish olive oil in Germany ends. The interprofessional Aceites de España takes stock. It indicates that, “despite the rise in the price of olive oil in the world, Germans have remained faithful to this unique food.” And he adds: “Spain improves its share of Germany's total imports by nine points, to exceed thirty-four percent, while the value of imports from Spain has doubled in the last three years, going from sixty-four percent. seven ...

Source: Diario del Campo