The article highlights the resilience of sparkling wine sales both in Australia and globally during the COVID-19 pandemic, with particular growth in Australia's domestic off-trade sales and export volumes despite a slight value drop. The data shows a shift towards domestic wines and lower-priced options in Canada, while the USA has seen a surge in sparkling wine consumption, reaching 50.6 million drinkers in 2020. Conversely, the UK market has experienced a decline, with consumers shifting their preference towards gin and local sparkling wines. Looking forward, the IWSR predicts a strong recovery and growth in sparkling wine consumption in several markets by 2024, especially for premium categories excluding Italian Prosecco and Champagne.