Australia's sparkling wine continues to bubble through COVID-19

Published 2020년 12월 4일

Tridge summary

The article highlights the resilience of sparkling wine sales both in Australia and globally during the COVID-19 pandemic, with particular growth in Australia's domestic off-trade sales and export volumes despite a slight value drop. The data shows a shift towards domestic wines and lower-priced options in Canada, while the USA has seen a surge in sparkling wine consumption, reaching 50.6 million drinkers in 2020. Conversely, the UK market has experienced a decline, with consumers shifting their preference towards gin and local sparkling wines. Looking forward, the IWSR predicts a strong recovery and growth in sparkling wine consumption in several markets by 2024, especially for premium categories excluding Italian Prosecco and Champagne.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

As we reach the end of a very turbulent year, wine consumers in Australia and around the world will likely reach for a glass of sparkling wine. However, this is not just the effect of seasonal cheer; the latest data show that sparkling wine sales in some markets have continued to bubble away throughout the COVID-19 pandemic. Before we dive into the numbers, we would like to clarify that while in Australia we distinguish the methods of production – e.g. sparkling (traditional method) vs carbonated (includes frizzante) – this is not always the case with some data providers. For the purposes of this article, references to sparkling wine from data suppliers other than Wine Australia are presumed to combine all wines that have bubbles. Australians still love Australian sparkling In Australia, more than a third of Australian sparkling and carbonated wine sales (by volume) in the off trade are made in the last three months of the year. To date, there has been positive growth for ...

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