Specialist: Advertising ignores those who support the rice **Note:** The original text is very brief, and the translation maintains the same brevity and structure.

The debate over communication in the food market is gaining momentum in light of campaigns that showcase sophisticated dishes that are not closely related to the daily lives of Brazilian families. The assessment comes from the operations director at Itaobi Representações, Sergio Cardoso, who points out a growing disconnect between advertising and those who actually decide on the purchase of rice in the country, according to the source. He observes that those who consume the product every day seek practicality, feel the weight of the price, and maintain simple habits in their daily diet. According to Cardoso, consumption is sustained by the middle and lower classes, made up of workers who cook at home, bring packed lunches, or rely on basic meals to balance their budget. This group buys rice monthly and concentrates the volume that keeps the national market alive. He highlights that when this audience needs to cut expenses, the entire sector feels the impact, as it is responsible ...