Irapuato, a Mexican municipality, is renowned for its strawberry production, a tradition that started in 1852 with the introduction of the fruit by Nicolás Tejeda. The city achieved global recognition as the Strawberry Capital in the 1960s, crediting its unique soil and water conditions for the high yield of up to 80 tons per hectare. Currently, strawberries are cultivated under macro-tunnels and irrigated from wells, contributing to the town's identity and economy. Each year, the area sees between 900 and 1,100 hectares planted with strawberries, showcasing the significance of this agricultural practice to the community.