Strawberry producers in Aydın, Turkey, have begun preparing for the 2025 season, starting about a month earlier than usual due to the province's mild climate that allows for 12 months of production. The farmers are satisfied with the yield, quality, and prices, but are struggling with a labor shortage and are reliant on workers from Syria to maintain production. The amount of strawberry production and planting areas in Aydın are increasing daily, and Barış Örgün, a local farmer, emphasized the urgency of finding more workers due to the time pressure caused by the need to start cultivation early because of the labor shortage.