The tambaqui fish, native to the Amazonian rivers, has become a popular fish for farming in Brazil due to its high reproductive rate, fast growth, and mostly vegetarian diet. It is the second most produced fish in Brazil, following tilapia, which has been subject to a large breeding program since the 1980s. Tambaqui has the potential to become a global commodity due to its natural characteristics and easy handling. However, investments in innovation and genetic improvement are lacking. The fish can be improved to result in higher quality meat, but producers are not investing due to the belief that the fish already performs well. The fish can produce two kilos in a year, but with improvement, it could produce two kilos in nine months, providing a competitive advantage in the market.