The article highlights the challenge faced by dairy farmers due to the high cost of feeding, which is pushing milk prices to unsustainable levels. It emphasizes the importance of optimizing feeding strategies, particularly by reducing the use of expensive protein concentrates and increasing the use of alfalfa. The quality of alfalfa and the timing of cuts are crucial for efficient milk production. The introduction of HarvXtra alfalfa, with reduced lignin and increased digestibility, is presented as a solution to the quality-versus-grass dilemma. The article also stresses the need for appropriate fertilization, especially phosphorus, to maximize alfalfa production.