Tech Ovin gives pride of place to innovation for the sheep industry in France

Published 2021년 9월 21일

Tridge summary

The 2020 congress of the FNO focused on the significant challenges and developments faced by the French sheep industry. The pandemic led to shifts in market dynamics and consumer preferences, prompting necessary adaptations and collaborations with supermarkets. The Brexit agreement, ensuring no quotas or customs duties for a year, eased concerns over trade with the UK, a major importer of French sheepmeat. The congress also addressed the importance of environmental and animal welfare projects, highlighting the need for sustainable practices and the impact of veganism. Looking ahead, the sector plans to promote dietary diversity, enhance breeder image, explore new markets, and improve nutrition education. The proliferation of labels, indicating sustainability and animal welfare standards, is seen as a strategic move to expand market reach, with 'Origin green' labeling 90% of exports. Despite the challenges, a positive outlook is maintained, emphasizing the resilience of meat consumption during the health crisis and the potential for the sector's growth.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Among all the events of 2020, three highlights were noted by the FNO during its congress. First of these, covid-19. With a first confinement just before Easter, the sheep industry, fearing the collapse of the market, quickly mobilized. The request made to operators to favor French meat worked and prices were maintained. Work initiated with supermarkets is continuing, in particular on the SICOOP tool, which should ultimately make it possible to forecast lamb outlets more effectively over the year. With the closure of processing tools and restaurants, sheep's milk has also been impacted by the health crisis. Over the period, the FNO observed a shift in consumption towards ultra-fresh. The year 2020 was also the year of Brexit. There was concern for the sector, the United Kingdom being the leading importer of French sheepmeat and 45% of sheepmeat purchases in France being of British origin. A trade agreement was reached at the end of 2020. It provides for an absence of quotas and ...
Source: Pleinchamp

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