The 2023-2024 season was positive for the Pink Lady apple in Europe

Published 2024년 8월 1일

Tridge summary

The 2023-2024 season has seen significant growth for Pink Lady Europe's apple market, with a notable increase in the valorization of 211,000 tons of Pink Lady and Pink Kids apples by 18% from the previous year. Despite market challenges, the heart-shaped sticker apple brand has found success in sustainability and pricing. In Italy, the modern distribution channel saw a 24% increase, and the promotional plan surpassed 180 activations. Germany, the UK, and France remained strong markets, with Germany in first place. Strategic partnerships with retail and a media campaign contributed to the brand's dynamism, generating over 300 million contacts. A sustainability report is in the works to further strengthen the brand's commitment to future challenges.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The 2023-2024 season closes with positive data and prospects for further improvement for Pink Lady Europe, the apple with the heart-shaped sticker which, despite a market with contrasting dynamics, between sustainability and price pressure, has allowed the valorization of 211,000 tons of Pink Lady and Pink Kids apples, +18% compared to the previous year. The charter of commitments for the next 5 years includes an action plan that will address issues related to production, quality and the expectations of society and the community. In particular in Italy, a market which recorded performances in line with Europe, the modern distribution channel recorded a +24% and the promotional plan exceeded 180 activations. Throughout the entire campaign, Pink Lady maintained remarkable dynamism, with an early season launch, an active spring and a Valentine's Day period that achieved its second best historical performance. Seasonal targets were achieved in all key markets: Germany, the United ...

Source: Fresh Point Magazine