Large retailers are marketing products as 'fruit selected by artificial intelligence (AI)' through the use of AI sorting technology, which has improved sorting accuracy and increased sales. The technology, used by Lotte Mart and Supermarkets, sorts fruit based on various criteria and has reduced labor costs and increased packaging efficiency. However, concerns have been raised about the potential burden of introducing AI sorting machines and the need for more data for AI learning to improve selection quality and verify the effectiveness of the technology in improving agricultural product quality and increasing farm income.