Colombia is emerging as a key player in the global blueberry market, capitalizing on its large rural workforce and agricultural strengths. With 24% of its population residing in rural areas and over 3.5 million people working in agriculture, the country has embraced blueberry farming as a lucrative venture, enhancing job opportunities and livelihoods. Benefiting from its equatorial location for year-round production and a strategic position for quick market access, especially to the U.S. and Canada, Colombia has seen substantial growth in blueberry cultivation since its introduction around 25 years ago, with significant advancements since 2017 in Cundinamarca and Boyacá. The adaptation of cultivation technology to local conditions has resulted in high yields and quality, with plans for expanded cultivation areas from 2024 promising to boost production and provide stable rural employment.