The 2023-2024 Peruvian fresh blueberry campaign faced significant challenges due to the El Niño phenomenon, resulting in a 23% drop in export volume. However, a global blueberry shortage led to a 29% increase in value, with prices rising to US$8.57 per kilogram. Emerging markets like Israel, Jordan, and the Arab Emirates showed potential, while North America and Europe remained primary destinations. South African shipments filled much of the gap in the European market. Despite logistical issues in the Panama Canal, Peruvian shipments saw a 15% increase in value, totaling US$493 million. The 2024-2025 campaign is expected to see a 32% increase in volume and potentially reach a record income of US$1,990 million.