Peru: The blueberry campaign closed positively thanks to the increase in prices

Published Jun 15, 2024

Tridge summary

The Peruvian fresh blueberry export campaign for the 2023-2024 season faced challenges due to the El Niño phenomenon, which impacted production in Peru and its competitors like Mexico, Chile, and the United States. The extreme weather conditions led to water stress, drainage issues, and transportation difficulties, resulting in a 23% drop in volume but a 29% increase in value. This increase was driven by a 68% rise in average price due to a global blueberry shortage. Peru's total export volume was 228 thousand tons, generating a value of US$ 1,880 million. The campaign also saw market diversification, with new markets in the Middle East showing potential. Despite the United States remaining the primary market, competition from Mexico and Colombia was noted. The 2024-2025 campaign projects a 32% increase in volume with a projected value of US$ 1,990 million, despite potential price drops.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The last fresh blueberry campaign has been especially complicated. The main conditioning factor has been the climatic factor. The El Niño phenomenon, with its high temperatures and heavy rainfall on the north coast, strongly affected the productive capacity of blueberries during the 2023-2024 campaign, which began in May of last year and concluded in April of this year. The impacts of this climate phenomenon occurred in multiple ways. To begin with, the intense rains caused considerable water stress in the fields and serious drainage problems. Likewise, the transportation infrastructure was severely affected, making it difficult for both the arrival of workers and the distribution of products. High temperatures also significantly damaged fruit development processes and complicated pest management. But not only Peru was affected. Its direct competitors faced similar conditions. Mexico, Chile and the United States decreased their offers for the same reasons. This global mishap ...

Source: Freshfruit.pe