The global demand for red meat is increasing, creating a tight cattle supply and offering opportunities for Australian beef suppliers. However, the pandemic has disrupted supply chain logistics, causing challenges for exporters. Australia, the largest sheep meat exporter and the second largest beef exporter, is benefiting from a global protein deficit and free trade agreements. Despite logistical issues, Australian red meat is recognized as a high-quality protein and the industry aims to double the value of red meat sales by 2030.