The city of La Paz in Bolivia has recognized the century-old mango pulp soda as an intangible cultural heritage.

Published Mar 4, 2026

Tridge summary

According to a report by the Bolivian newspaper Opinion on March 1, the Municipal Cultural Secretariat introduced that due to the historical value, market longevity, and representativeness of Salvietti brand guava soda as a traditional popular food, the municipal government has recognized it as an intangible cultural heritage of La Paz, and its brand identity has deeply rooted in the collective memory of La Paz citizens. La Paz Mayor Iván Arias emphasized the importance of Salvietti soda in the local market: as a traditional product, it is an important part of the food culture, and its production enterprise has also driven economic activities and created job positions. To this end, he called on the public to support local products. It is reported that Salvietti Company has a history of over a hundred years and occupies an important position in the local market. The company's website states: "100 years ago, the Italian visionary Dante Salvietti came to the Los Yungas region of La Paz and began the legend of Bolivian flavor. He was attracted by the local peculiar guava and successfully concentrated its pulp, thereby creating the national traditional beverage now known as 'Salvietti brand guava'. Since then, we have become synonymous with Bolivian history and family, providing consumers with superior and unparalleled flavor every day. Let us embark on this journey filled with pride and passion, celebrating the first guava-flavored soda."

Original content

According to a report by Bolivia's Opinion Newspaper on March 1, the Municipal Secretary of Culture introduced that due to the historical value, market durability, and representativeness of the traditional mass food, the city government has recognized Salvietti brand guava soda as an intangible cultural heritage of La Paz, and its brand logo has deeply rooted in the collective memory of La Paz citizens. La Paz Mayor Iván Arias emphasized the importance of Salvietti soda in the local market: as a traditional product, it is an important part of the food culture, and its production enterprise has also driven economic activities and created job positions. Therefore, he called on the public to support local products. It is reported that Salvietti company has a history of over a hundred years and occupies an important position in the local market. The company's website states: "100 years ago, the Italian visionary Dante Salvietti came to the Los Yungas region of La Paz and started the ...
Source: Foodmate

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