The Colombian Hass avocado agroindustry presents its country brand

Published Jun 5, 2024

Tridge summary

The article highlights the significance of the Hass Avocado industry in Colombia, which not only represents the country in over 30 exporting countries but also provides employment to 240,000 people, accounting for 17% of the nation's total employment. To distinguish itself in the market, the industry has introduced the 'Aguacates de Colombia | Avocados from Colombia' brand, signifying its commitment to sustainability and high-quality practices. This brand is expected to further boost Colombia's international image and economic growth, with Europe being its primary export destination. The industry's second position in generating formal employment in the country and its resilience despite challenges are also highlighted.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The Hass Avocado represents Colombia in more than 30 countries to which it is exported. This fruit, which is grown in the middle of a unique tropical landscape, is the source of income for at least 240 thousand people in the Colombian agricultural sector (17% of national employment). To continue conquering the market, differentiate itself from other origins and publicize its good practices, quality of processes and contribution to the economic, environmental and social well-being of the country, this agribusiness created Aguacates de Colombia | Avocados from Colombia, a brand that represents sustainability from the heart. "Colombian fruit will be exported with this brand as a differentiator, so that buyers from all over, such as distributors, supermarket representatives and consumers, prefer it by highlighting its contribution to sustainable development, contemplated from the protection of natural resources, the impact economic, job creation, among other factors that offer ...

Source: Portaldelcampo