The consumption of fresh products in Europe falls by around 10 percent

Published 2023년 2월 2일

Tridge summary

The European Union is facing a challenge with the consumption of fresh fruit and vegetables, with data showing a potential 10% drop in consumption in 2022. This is of concern as it falls below the World Health Organization's recommended minimum of 400 grams per day. The issue is further compounded by the economic crisis and protectionism, leading to a decrease in purchasing power and spending on food. The European Association of fresh products is calling for measures to close the gap between awareness of the benefits of fresh produce and actions, and to improve communication with consumers to address misconceptions about the cost of fresh produce. The industry is also encouraged to support consumers in making healthier food choices and to provide more appealing flavors, product diversity, and convenience to compete with other food categories.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The prospects for the consumption of fresh fruit and vegetables remain under pressure in the European Union. In fact, the latest data from the Freshfel Europe Consumption Monitor reveal that the average consumption of fresh products stands at an average of 364 grams/per capita/day for 2021, a figure that could drop by around 10% in 2022. once the final data for last year is known. For the European Association of fresh products, this is "particularly worrying because it remains well below the minimum of 400 grams recommended by the WHO." Likewise, he explains that these figures are driven by the low level of consumption of millennials and the younger generations, who are the consumers of tomorrow. "In the difficult economic conditions, the consumption of the low-income population is also a matter of particular concern," adds Freshel Europe, explaining that the economic crisis affecting all Member States after the war in Ukraine and the growing protectionism in the world is ...

Source: Financialfood