USHBC's 2021-25 plan to boost blueberry consumption in the US

Published Nov 10, 2021

Tridge summary

The US Highbush Blueberry Council has unveiled a strategic plan with a goal to make blueberries the world's favorite and best-selling berry by 2025. This plan aims for increased consumption nationally and globally, backed by demand studies, shared resources, and comprehensive research. The strategy includes marketing, supply chain development, global market collaboration, and promotion of blueberry health benefits. Additionally, the plan emphasizes technology, innovation, and the development of new blueberry varieties. The council has partnered with a consulting firm to create this comprehensive strategy, which includes a significant annual budget of $10M, aiming to increase consumer demand and unite industry stakeholders.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

US Highbush Blueberry Council has launched a strategic plan in America to promote blueberry consumption nationally and globally to make blueberries the world's favorite berry and consequently the best-selling and most consumed. The realization of all this, according to the strategic plan, takes place through the conduct of programs oriented to the study of demand, through shared resources, research and insights that support the profitable growth of the blueberry industry and strengthen the ability to compete in the global market. The project is based on the following values: RESPECT for all the agronomic and cultural aspects that identify each country. EMPATHY for all stakeholders (subjects / interested parties) of the project. SUSTAINABILITY that respects the needs of future generations. PERFORMANCE of the management activity. Constant INTEREST in continuous learning that nurtures knowledge leadership. CONSCIOUSNESS and service. As a style of leadership TRANSPARENCY and ...

Source: Italianberry