The ecological agriculture model helps the coffee industry develop sustainably

The Japanese have shaped the tea ceremony into an art of living. Many life philosophies are conveyed through the act of enjoying a cup of tea. As for coffee, Vietnam is the world's coffee superpower, with leading robusta coffee exports and a centuries-old cultural history of coffee enjoyment. However, the value of Vietnamese coffee remains in the low segment, primarily exported in raw form. Trung Nguyên Legend aspires to elevate the Vietnamese coffee industry to new heights, enhancing the value of coffee not just as a common beverage but as a cultural, artistic, spiritual, and even philosophical coffee, worthy of its status as a coffee superpower. Therefore, the group has dedicated years to researching coffee history, culture, and art across all aspects of life to transform coffee into "philosophical coffee." Throughout Trung Nguyên Legend's journey of innovation and development, the spirit of dedication to the community has always been at its core, with numerous action programs ...