World: The emerging elderberry market, potential, niches, and growth prospects

Elderberry, a small purple berry often found growing wild, has experienced a surge in popularity around the world over the past two decades, especially in the American market. According to the University of Missouri, the global elderberry market is worth approximately $320 million annually. Although elderberry is a relatively new commercial crop, it has carved out a significant niche in a variety of sectors, from food supplements to culinary uses. At the same time, the commercial prospects of elderberry are practically not taken seriously by professional berry growers in Eastern Europe and Central Asia. And so far the situation is such that only a few use the opportunities of this niche, successfully exporting mainly wild elderberries to EU countries, often with subsequent re-export to America, says EastFruit. Market Overview In the United States, the elderberry products market is experiencing significant growth. Sales of elderberry as a dietary ingredient or supplement totaled ...