The EU Court recognized that plant-based meat products can have traditional names

EuroNews writes about it. The court's decision follows a challenge by rights groups, including the European Vegetarian Union (EVU) and the French Vegetarian Association (AVF), to a 2021 law passed by France. At the time, the use of meat-related terms such as "vegetarian burgers" or "vegan hotdogs" to sell products made from plant proteins was banned. An EU court has now ruled that terms such as steak, sausage, escalope and burger can be used to market vegetarian meals until EU countries have established a specific legal name for plant-based food. The court emphasized that its decision did not affect the right of a member state to introduce consumer protection rules if it considers marketing to be misleading. "By ensuring clarity on food labelling, we can promote plant-based alternatives and work towards environmental goals, as well as boost EU competitiveness and innovation," said Rafael Pinto, EU Policy Manager at the European Vegetarian Union. The EU court's ruling is likely to ...