The European Commission, along with the 27 Member States, has received recommendations from a High Level Group on Wine Policy to ensure the sustainability and competitiveness of the EU wine sector. The measures aim to address issues of oversupply, changing consumer demands, and the impact of climate change. Proposed strategies include managing the productive potential of wine, combating unfair trade practices, modernizing the sector, and promoting wine tourism. The EU wine sector, a crucial part of European cultural heritage, faces challenges such as declining consumption and vulnerability to climate change, and the proposed measures seek to improve competitiveness and long-term sustainability.