The Portuguese apple industry has seen positive growth over the past decade, with the introduction of new varieties and increased profitability for producers. However, the Rocha pear, the most popular variety in Portugal, has experienced stabilization or decline due to market complications in Brazil and England. In 2020, apple production is estimated to decrease by 20% due to adverse weather conditions, while pear productivity may drop by 30-40% because of low-quality flower buds and irregular pollination. Despite these challenges, the fruit export values are expected to hit record highs, with the EU and third countries being the primary markets. The industry is confident in its ability to create new markets and adapt to quality and market requirements, particularly with a focus on developing new markets for Rocha pear.