Italy: The first international marketing campaign for Dulcis kiwifruit begins

Published Nov 6, 2024

Tridge summary

The unique kiwi variety, Dulcis™, produced by New Plant, University of Udine, and University of Bologna, is set to expand its production from 300 hectares to 500 hectares by 2025 in Italy. Developed in collaboration with Agrintesa-Alegra, Apofruit Italia, and Orogel Fresco, the 2024/25 season will mark the largest commercial test for this kiwi variety. The harvest for the 2024 season has been successful, with a positive market response expected both domestically and internationally, including in Germany, Belgium, and Spain. Dulcis™ is noted for its ability to adapt to changing climate conditions.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

With over 600 tons of premium fruit produced on 300 hectares of land – expected to expand to 500 hectares in 2025 – Dulcis™ is set to repeat last year’s success in Italy, but this season it will also seek to delight consumers in various international markets. This unique kiwi variety, developed by Forlì-based bioscience company New Plant in collaboration with the University of Udine and the University of Bologna, is grown exclusively by Agrintesa-Alegra, Apofruit Italia and Orogel Fresco, with volumes this year set to almost triple compared to 2023. As a result, the 2024/25 season will be the biggest commercial test to date for this innovative kiwi. “The 2024 harvest is almost over,” said Mirco Zanelli, Commercial Director of Apofruit, in a press release. “We are very satisfied, both with the yield and the quality of the fruit. We expect a very positive response from the market, both in Italy and abroad, thanks to partnerships with retailers in various countries,” he added. ...

Source: MXfruit