The article highlights the insights of Mr. Khac Tien, Chairman of Ameii Vietnam Joint Stock Company, at an online seminar organized by the Ministry of Agriculture and Rural Development and Rural Today/Dan Viet newspaper. Mr. Tien emphasized the benefits of exporting agricultural products, especially to premium markets like Japan and the US, which can significantly increase selling prices due to higher standards. He provided examples of lychee and lemongrass, showing how their prices surge when grown to meet export standards. Mr. Tien stressed the importance of access to export markets in influencing domestic selling prices and encouraging farmers to improve production quality. Additionally, he discussed the opportunities businesses can find during the pandemic by being well-prepared and proactive in sourcing raw materials.