The French avocado market offers opportunities for Moroccan exporters

Growth of the avocado market in France: What horizons for Moroccan exporters? The craze for avocado is not waning in France, but it seems that the country has not yet fully exploited the potential of this superfood. The World Avocado Organization (WAO) is working to raise awareness of avocado among French consumers in order to stimulate consumption, which remains below the European average. In 2023, Moroccan avocado exports increased by 60% compared to the same period last year, reaching more than 35,000 tonnes of avocados exported between July 2022 and January 2023. And it may well be that France constitutes an increasingly important market for the Kingdom's exporters. Avocados, as a superfood rich in essential nutrients for human health, continue to attract consumers around the world. In France, although avocado consumption increases every year, it remains below that of its European neighbors. This is why WAO has undertaken an awareness campaign including in-store events, visual ...