China: The goat milk industry was caught off guard by the sudden announcement of the fresh milk policy

More than half of domestic goat milk, which is mainly marketed for school children, is supplied to schools and home delivery. The "fresh milk for every class" policy has been implemented. It has not yet produced positive benefits for the cow milk industry, but it has made the goat milk industry the biggest loser. The wave of declining birthrate and the Covid-19 epidemic in recent years have put the goat milk industry under great pressure. In recent years, goat farmers have been working hard to transform, including developing sales channels such as the Internet and group buying, and developing different products to expand the market. As the industry strives to transform, the sudden The "fresh milk for every class" policy has significantly compressed the original milk market for school children, with orders falling sharply by 20 to 50%, which may end the goat milk industry. Goat milk protein curds are softer and easier to digest than cow's milk The childhood of many Chinese people ...