France has emerged as Europe's top sorghum producer, with its production soaring by 49% to 318,000 tons in the 2023 season. The country exports about 65% of its sorghum, mainly to Spain, Belgium, the UK, the Netherlands, and Italy, with the crop predominantly used for animal feed. This remarkable increase in production is attributed to expanded cultivation areas and improved yields. Sorghum farming, particularly in France's southwestern region, is becoming an attractive option for farmers due to its financial viability, resilience to climate change, and benefits in crop rotation. The demand for sorghum seeds is leaning towards rustic varieties that offer stable yields, rapid growth, low maintenance, and excellent drought resistance.